LinkedIn, as a professional social platform with more than 1 billion users, is not only a common channel for job hunting and recruitment, but also a high-quality platform for promotion, customer development and cooperation. To improve the efficiency and effectiveness of LinkedIn marketing and customer development, you can refer to the following methods!

I. Key points of skills

1. Make full use of the title

As a required option, the LinkedIn title is a tool to introduce important information such as name, company, position, and job title. The mobile title option has a name-related function - Name pronunciation, which is mainly to allow users to correctly pronounce the names of other users. Because LinkedIn covers a very wide geographical range, in the context of multilingual and multicultural, this can ensure that the other party can be addressed correctly during communication.

The name pronunciation function may seem ordinary, but it has a full ten seconds, so you can use this ten seconds and the overall title description to further enrich and optimize the title, and use attractive, valuable, and superior content that hits the target user's pain points to let others know why they want to contact and cooperate with you.

2. Optimize the URL

In the LinkedIn profile interface, there is an option "Edit public profile & URL" in the upper right corner, which can customize the URL. This is because URLs are unique. It is obviously more beneficial to develop a URL that is concise and reflects your own characteristics and values ​​in your professional field. At the same time, this is also conducive to the optimization of search rankings to a certain extent, and it is also a good way for other customers to find you!

3. Use the most attractive content format

Many data analysis results show that the most attractive and interactive content type on LinkedIn is video, followed by the content types with high to low engagement: pictures, PDF carousels, plain text, and links. Therefore, you can post more video posts, of course, provided that the content is suitable for posting in the form of video.

4. Best posting time

Each social media platform has a rough best posting time. Posting content at these times is often more likely to get higher exposure and engagement, but the actual prediction is still difficult. But LinkedIn is different. Its users are more accurately involved and active during the period. The best posting time on weekdays is from 9 am to 5 pm, which is very similar to the working hours of most people. More specific posting times on weekdays are generally 2 pm and 4 pm.

5. Account status protection

Some brands and sellers will adopt a matrix operation strategy and use multiple LinkedIn accounts to achieve business goals. For marketing and customer development, multiple accounts operate different homepages and personalities, which is also more conducive to expanding customer development. Although this strategy is common, there is a risk of account association/abnormality when multiple accounts use the same device or IP.

In addition, some users may encounter regional or IP blocking issues when expanding their business. When using another IP, they choose an unsafe IP, which actually also poses a risk of account blocking. Therefore, it is necessary to use a safe and reliable IP. 98IP, which has a large number of pure IPs and regional options, can solve the problem quickly, and can be used with fingerprint browsers and multi-device mobile phones to prevent account association, greatly reducing number loss problems. It also performs quite well in terms of connection stability and speed, which can greatly reduce the risk of account abnormality or even being blocked.

II. Written at the end

When using LinkedIn for marketing or seeking cooperation, you should pay attention to everything from information, content to network equipment. Using more skills and reliable network tools can effectively improve business efficiency.