Facebook advertising plays an important role in overseas digital marketing. According to statistics, there are about 7 million advertisers active on the platform, and their purchasing power should not be underestimated.

However, the current fierce competition in Facebook advertising has led to a shortage of advertising space and rising costs, especially in the second half of the marketing peak season, when advertisers' advertising demand has increased significantly, pushing up advertising costs. So how to achieve an ideal ROI within a limited budget, this article lists it in detail for you.

1. Key methods to improve ROI

(I) Optimize landing pages

Prepare to undertake Facebook advertising traffic, and you can deeply optimize the landing page for advertising traffic users, otherwise your advertising costs may be wasted. The focus can be on the following elements:

The location of the purchase button on the landing page: Try not to place it at the bottom of the page, and stimulate conversion before visitors leave

The content of the landing page: Concise introduction of products and services, if there are preferential prices, you can emphasize it

Website speed: Reduce website page delays

(II) Accurately locate the target audience

In overseas markets, it is crucial to accurately locate the target audience. By using Facebook's powerful targeting function, the accuracy and effectiveness of advertising can be greatly improved based on factors such as age, gender, geographic location, interests and hobbies. The choice of geographic location is also critical. Depending on the target market of the product, it can be accurate to a specific country, region or even city.

(III) Develop localized advertising ideas

Overseas markets have different cultural differences and consumption habits. Creative materials that conform to local aesthetics/culture can better intercept local consumer traffic and generate conversions. Of course, this requires you to understand the cultural background and aesthetic concepts of the target market and create advertising materials that conform to the preferences of local consumers. For example, in some countries, simple and clear design styles are more popular, while in other countries, colorful and creative advertisements are more likely to attract attention.

(IV) Regular and planned advertising tests

-A/B testing: By comparing and testing different advertising elements (time, region, crowd, material), find the most effective combination

-Test advertising links: Use proxy IP to simulate users with different IP addresses to search for ads and verify the display and delivery effects

-Adjust advertising strategies: According to the feedback from advertising tests and data, continuously adjust the audience positioning, gradually narrow the audience range, and improve the accuracy of advertising.

(V) Track and analyze advertising data

Through tools such as Facebook pixel and Facebook Insights, audience behavior can be collected and analyzed, and user behavior on the website can be tracked, including browsing, adding to shopping carts, purchasing, etc., to achieve more accurate advertising targeting and delivery, and improve the quality score of advertising.

2. Auxiliary strategies

(I) Increase Facebook homepage engagement to introduce natural traffic

Increasing Facebook homepage engagement is crucial to introducing natural traffic. Carefully experience homepage content, strengthen fan interaction, and initiate more interactive activities that fans can participate in, such as voting, lucky draws, etc. Reply to fans' comments in a timely manner. The increase in interaction rate can not only increase traffic, but also help shape the brand.

(II) Combine Facebook pixel and conversion API to improve conversion rate

According to official data from Facebook, using the conversion API can increase ROI by 150%. Compared with accounts that rely only on browser pixels, advertising accounts that have installed the API have an increase in attribution of approximately 25%-35%.

Facebook pixels can send online activities through the browser used by customers when visiting the website, but they will be affected by the policies of the browser and device side, especially the IOS14.5 privacy policy, which has a greater impact on its accuracy. The conversion API is not affected by browsers and devices through clients. Sellers can use the two together to adjust the delivery direction and budget in time.

(III) Multi-account delivery strategy

In Facebook practice, some advertisers find it difficult to get ideal advertising exposure by relying on a single account, especially in the testing phase, many advertisers begin to plan "heap account delivery". But please note that planned account opening and volume release is the right way. In the delivery and testing phase, multiple accounts can be isolated by using fingerprint browser + 98IP proxy IP method to achieve safe heap account delivery and testing.

Multiple accounts compete for volume together, and it is easier to intercept more traffic: on the one hand, new accounts will have traffic support; on the other hand, too many plans in the same account will cause competition and it is easy to fail.

3. Conclusion

Facebook advertising delivery is constantly updating strategies as the platform's advertising policies change. Keep up with these key methods, I believe you can bring more considerable ROI to your ads, and I believe you will no longer worry about advertising data!