In recent years, brands have faced increasing problems online, such as brand abuse, counterfeiting, copyright piracy, trademark squatting, social media impersonation, rogue websites, and patent theft. The Internet age makes it easier for bad actors to exploit a company's desirability and popularity for profit, so companies must implement brand protection to ensure their hard-earned reputation.

Brand protection is an action taken to protect a company's intellectual property. The process can protect the intellectual property of the relevant brand. The security measures taken are designed to prevent all forms of brand infringement, counterfeiting and other forms of intellectual property infringement. With the assistance of proxy IP, brand protection services can better operate according to the process:

Detection

Brands first need to collect online data through web crawlers, using proxy IPs to bypass the website's anti-crawling measures. Generally speaking, web crawlers use residential proxies for rotation to ensure that the crawler's behavior can simulate normal user access. At the same time, the rotating proxy can also access geographically restricted content to ensure comprehensive data collection.

With the help of proxy IPs, brands can disguise themselves as ordinary users to detect and scan suspicious websites without the risk of IP blocking, blacklisting or marking.

Verification

After completing the data collection, the brand needs to verify the data to ensure that the infringements taken by the crawler are accurate so that the infringements can be dealt with later.

Execution

After confirming that the crawled data shows that some websites have infringed the brand IP through illegal acts such as pre-registration or counterfeiting websites, the brand will take action against them and stop their infringements through legal means to protect the rights and interests of their own brands.

In general, brand protection can prevent brand abuse, and proxy IP is the core of the brand protection strategy, which greatly helps the work of data collection. Only with relevant data can the brand take action. As a global Internet big data IP resource service provider, it provides the rotating residential proxy resources required for brand protection, covering 220+ countries and regions, providing important support for brand protection.