With the increasing prosperity of e-commerce platforms, Mercari, as a popular second-hand trading platform in Japan and overseas, has attracted more and more novice sellers to join. In order to help novice sellers get started faster, we have compiled the following ten common questions and their detailed answers, so that you can smoothly start your entrepreneurial journey with Mercari in 2024. Please note that when using Mercari or any other e-commerce platform, please ensure that you comply with local laws and regulations and platform rules and operate legally and in compliance with regulations.
1. **How to register and open a store on Mercari? **
Answer: First, you need to download the official app of Mercari or visit its official website through the web. Then, follow the prompts to fill in your personal information, including name, email address, phone number, etc., and set a password. After completing the verification, you will receive a confirmation email or SMS, click the link to activate your account. After activation, you can start setting up store information, such as store name, avatar, introduction, etc., and prepare to open a store.
2. **Why do you need to use a proxy IP? **
Answer: Using a proxy IP can help sellers protect their privacy when operating across regions, and avoid being misjudged as abnormal behavior by the platform due to frequent changes in the network environment. Especially in cross-border transactions, reasonable use of proxy IP can effectively avoid problems caused by network delays or geographical restrictions and improve transaction efficiency. But please be sure to choose a legal and reliable proxy service and avoid using illegal means.
3. **How to choose products to sell? **
Answer: The key is to choose hot-selling products that you have a competitive advantage in. You can determine the direction of the product by studying the hot-selling list on Mercari, analyzing competitors, and paying attention to user comments and demand trends. At the same time, ensure that the product quality is reliable, with clear pictures and detailed descriptions to increase buyer trust.
4. **How to shoot and edit product pictures? **
Answer: Product pictures should be clear and beautiful, and it is best to use natural light to show product details from multiple angles. When editing, you can adjust the brightness and contrast appropriately, but avoid excessive photo editing that will cause the actual product to be inconsistent with the picture. Remember to add your own watermark to the picture to prevent the picture from being stolen.
5. **How to set a reasonable product price? **
Answer: When setting a price, first investigate the market price of similar products, and then consider factors such as the newness, scarcity, and own cost of the product. You can set a price slightly higher than the market minimum price to attract buyers through high-quality services and fast logistics. At the same time, adjust the price regularly to adapt to market changes.
6. How to deal with buyer inquiries and bargaining?
Answer: Respond to buyer inquiries in a timely manner, be friendly, and patiently answer questions. For bargaining requests, handle them flexibly according to the actual situation, and give appropriate discounts to promote transactions, but also ensure profit margins.
7. How to ensure transaction security?
Answer: Using the official logistics channels provided by Mercari can greatly reduce transportation risks. At the same time, confirm the product details and delivery address with the buyer before the transaction to avoid information errors. For large transactions, you can consider using insurance services.
8. How to deal with returns and disputes?
Answer: Follow Mercari's return policy. When encountering a return request, first communicate with the buyer to understand the reason and try to negotiate a solution. If you really need to return the goods, ensure that the goods are returned intact and follow the platform procedures. When encountering a dispute, stay calm, actively provide evidence, and cooperate with the platform to mediate.
9. How to improve store exposure and sales?
Answer: Regularly update to keep the store active; optimize product titles and keywords to improve search rankings; participate in platform activities, use coupons, limited-time discounts and other promotional methods to attract buyers; actively interact with buyers, accumulate good reviews, and improve store reputation.
10. How to continue learning and optimizing business strategies?
Answer: Pay attention to Mercari's official announcements and guidelines to learn the latest platform policies and operating skills. Join the seller community to exchange experiences with other sellers and learn from each other. Regularly analyze store data, such as page views, transaction volume, buyer feedback, etc., and adjust business strategies based on data feedback.
In short, as a novice seller on Mercari, you must maintain a learning attitude, constantly adapt to market changes, and optimize products and services to stand out from the fierce competition and achieve commercial success.
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