On TikTok, a platform full of opportunities, newbies often encounter various challenges in the early stages of operation. From understanding complex algorithms to improving the completion rate of videos, every step is full of unknowns. Have you ever waited anxiously after uploading a video, but only got a few views? Do you still feel confused and puzzled after trying various strategies?

If you are facing such a dilemma, then this article is for you. Next, I will reveal 10 common problems that newbies encounter in TikTok operations and provide practical inspiration. If you are interested, please read on!

Question 1: Can a store open multiple categories?

A merchant account only supports the selection of one main category when registering, but merchants can apply for multi-category operations after leaving the novice village. A store can have up to three categories. The multiple categories applied for must be consistent with the categories sold by the third-party e-commerce platform/normal sales and ratings/the third-party e-commerce platform entity is consistent with the entity of the TikTok Shop store.

Revelation: If you want to modify the main category during the operation, you can modify it in "Qualification Center> Category Qualification", but you need to remove all the products that were originally on the shelves before you can operate. You can only modify it once within half a year. It is recommended to confirm the products and categories before opening a store.

Question 2: How many stores can be opened with one business license?

On the TikTok platform, one business license can open multiple stores, but the specific number depends on TikTok's policies and regulations. According to current information, a valid business license or ID card can open a TikTok store.

Revelation: If you need to open more stores, each enterprise or individual operator needs to have an independent business license or business license certificate. In addition, if you open multiple stores, you must pay attention to preventing association. You can use a fingerprint browser to manage multiple store accounts to reduce the risk of store bans and improve the security of your account.

Question 3: What levels of traffic pools does TikTok have?

TikTok divides traffic into different traffic pools. After the video is released, Douyin will allocate a basic traffic pool to it according to the account weight. If the video completion rate and other indicators perform well, it will be moved to a larger traffic group. Douyin's traffic pool division criteria are not unique, there are three levels, four levels, etc. Including basic traffic pools with less than 100-500 people, as well as medium traffic pools and other higher-level traffic pools.

Enlightenment: By improving key indicators of videos, such as completion rate and interaction rate, the chances of videos entering higher traffic pools can be increased.

Question 4: Where does TikTok traffic come from?

System recommended traffic: 90%; personal homepage traffic: 5%; fan attention traffic: 3%; other sources: 2% (including tags, searches, music, etc.)

Enlightenment: Video performance in various traffic channels can be improved by optimizing video content, increasing user interaction, and using appropriate tags and music, so as to gain more exposure and views.

Question 5: Is TikTok suitable for foreign trade B2B?

Many traditional B2B companies want to expand channels or transform, so TikTok is actually a good choice. TikTok has an advantage that domestic Douyin does not have: TikTok content has a very high search weight in Google, which can not only obtain TikTok's internal traffic dividends, but also use TikTok to layout Google.

Revelation: B2B foreign trade companies can use this advantage to publish video content related to the industry, products, and application scenarios according to frequency, seize core keywords, and attract more accurate traffic through search engines.

Question 6: Why can't I follow others after registering on TikTok?

There is a 70% probability that it is because the network is not working. Or the personal information is not completed, or the email is not verified.

Revelation: It is recommended to use a pure IP to ensure the speed and stability of the network. In addition, you can refresh your phone more to make your weight normal.

Question 7: How many views are normal for the first video of TikTok?

When a normal TikTok user publishes a video, the system recommends a primary traffic pool of 100~500. Then the system will decide whether to push the video to the next traffic pool based on the five important indicators of the video (like rate, comment rate, forwarding rate, completion rate, and attention ratio). However, if the video is less than 100, it means that there is a problem with the account.

Revelation: Maintain the five important indicators of the account more, interact more with users, and activate the account!

Question 8: There are so many TikTok countries, how should I choose?

Small B-type and B2C-type mature cross-border sellers who want to sell goods through live streaming can choose the UK and Indonesia, two relatively mature markets, to make videos, open small stores, and sell goods quickly through live streaming. B-type and B2C-type cross-border sellers who want to build independent websites or external links can choose the US region with the largest number of users. The consumption level in the US is relatively high, and TK stores are also being planned. Cross-border e-commerce sellers with low product unit prices can try the current blue ocean market: the four Southeast Asian countries of Thailand, Vietnam, Malaysia, and the Philippines, and start a one-store-sell-global model. Question 9: Why is TikTok not viewed? One of the reasons may be that the device and network environment used to log in to TikTok are abnormal. In addition, it may be because the video is copied and not original. Or it may be because the video content is inappropriate. Enlightenment: (1) Before opening TikTok, check whether the Internet environment is accurately positioned and there is no risk of blacklisted IP. If an impure IP is used or the positioning is inaccurate, it is likely to result in limited traffic or zero playback. A safe and stable login environment is the foundation for doing a good job on TikTok. Here we recommend using the professional and reliable 98IP, which provides pure dynamic and static IP proxies around the world, while ensuring your network stability, which can basically meet your various cross-border business needs.

(2) In addition, it is forbidden to copy other people's videos, and do not copy domestic videos to Tiktok. You can deeply create secondary videos, and it is best to make original videos. You must also pay attention to the compliance of video content.

Question 10: What is the new store inspection period of TikTok?

In order to help merchants improve the quality of order fulfillment, all new cross-border stores settled in TikTok shop (including self-settled merchants and targeted invitation merchants) need to go through the new store inspection period. During the inspection period, the merchant's orders have a daily limit, that is, "newcomer limit self-settled enterprise merchants" are limited to 50 orders per day, and "targeted invitation merchant settled in enterprise merchants" are limited to 80 orders per day.

Enlightenment: After the new store is created, the merchant can click the "Newcomer Limit" module on the homepage of the TikTok shop seller center backend to view the daily order limit. Merchants click "More" to jump to the new store inspection period introduction page, where merchants can view the daily orders, order limits, and methods to pass the inspection period.

By deeply understanding the common problems of TikTok operation, I believe you should now have a clearer understanding of this platform. I also believe that as long as you apply the above enlightenment to practice and continuously optimize your TikTok operation strategy, your store will definitely get better and better! Finally, I wish you who read this article a smooth journey on TikTok and create more eye-catching content.