With its wide global coverage and high usage rate, WhatsApp has become a must-have platform for many brands and sellers to establish and maintain contact with customers and provide services. WhatsApp's business account is an account type that better meets the needs of brands and sellers. Understand the functions and precautions of business accounts to make business development smoother!

I. Business account creation

1. Register an account

Open the WhatsApp Business application, select the country or region, and the corresponding code will be automatically filled in. At this time, enter the phone number used for registration and receive the registration code.

It should be noted that you should use a mobile phone number that can receive calls or text messages, and do not use a free virtual number. If you use a landline number, you need to choose a fixed number without an extension number to register.

There are generally three ways to verify the receipt of the registration code: missed calls, text messages, and voice calls. Do not fill in the registration code at will, otherwise it will be blocked and you will not be able to continue to register. If the time to wait for the registration code is up, you can click "Call me" to receive the registration code.

2. Complete the information

Fill in the business name, select the business category, set the merchant picture, and complete the address, website, business and product description, service time and other information in the business profile so that customers can quickly understand important basic information.

3. Convert a personal account to a business account

If you already have a personal account, you need to back up the relevant information first. Enter the settings menu of WhatsApp Messenger and click Backup in the chat section.

Then enter the WhatsApp Business application. WhatsApp can detect the personal number already in use. After choosing to continue using the existing number, you can enter the transfer phase. After the transfer is completed, the permission to share data such as photos, videos, contacts and files will be opened. The subsequent business account information filling process is the same as described above.

II. Usage tips and precautions

1. Message tools

In the Business tools in the three-dot menu bar, you can find several quick message functions: Greeting message, Away message, Quick replies.

Some functions also support filtering conditions, such as setting a specific sending time or recipient. Among them, quick replies also support adding other media files. When editing a message, you can also quickly get the quick reply content by directly entering "/".

2. Broadcast list

The broadcast list can send a message to multiple contacts at the same time, and can be sent repeatedly without selecting each time. But please note that the Windows version, Mac version or web version does not support broadcast lists. In addition, make sure that all contacts in the broadcast list have saved their phone numbers in their address books. A broadcast list can add up to 256 contacts.

3. Compliance operation

Although relevant tools and techniques can indeed improve communication and marketing efficiency, be careful not to over-market, such as sending frequently in a short period of time or simply and rudely sending hard ads directly, which is easy to be reported. If the number of accumulated times is too many, the account is easy to be blocked.

In addition, the content sent cannot violate the rules, otherwise it will be monitored and blocked by the platform.

4. Network tools

In addition to functional operation, there are also network aspects that need attention. If you encounter regional blocking problems when conducting business in some countries and regions, or the network conditions for account operation are not up to standard (such as using a public IP shared by multiple people, risky, or even blacklisted by the platform), it will hinder the workflow.

At this time, you can use proxy tools, such as 98IP, which has 220+ regional options and a large number of pure IPs, and the connection speed and stability are also quite good, which can basically solve network problems.

III. Written in the end

Although WhatsApp business accounts are more convenient in some aspects, they are not without restrictions. Clarifying relevant functions and precautions can effectively assist the smooth progress of business.