In the wave of cross-border e-commerce, Shopee, as a rapidly rising star, has attracted the attention of many sellers with its unique market positioning and high-quality services. However, for sellers who want to make a big splash on the Shopee platform, it is crucial to understand and comply with the platform's requirements for network and IP. This article will delve into the specific requirements of Shopee e-commerce for network and IP to help sellers conduct business better.

1. Network stability and uniqueness

First of all, Shopee requires sellers to ensure the stability and uniqueness of the network environment when operating stores. This means that sellers need to use a stable network connection to avoid affecting the normal operation of the store due to network fluctuations or interruptions. At the same time, sellers should ensure that they use a unique domestic IP address for login and operation to avoid being misjudged as abnormal behavior by the platform due to IP address conflicts or instability.

2. IP address and target market consistency

The Shopee platform will allocate the corresponding site and backend management system according to the seller's IP address, and provide corresponding logistics and payment support. Therefore, when using Shopee, sellers should ensure that the IP address is consistent with the target market. For example, if a seller wants to operate a store on a Vietnamese site, it is best to use a Vietnamese IP address for login and operation. This will not only improve the localization of the store, but also better enjoy the various services provided by the platform.

3. Avoid using external networks and proxy IPs

It is worth noting that although some sellers may want to access the external network or use proxy IPs out of curiosity or specific needs, Shopee explicitly prohibits such behavior. On the one hand, using external networks or proxy IPs may increase the risk of the store being misjudged as abnormal behavior; on the other hand, it is illegal to access the external network in my country, and sellers should avoid risky attempts. Therefore, it is recommended that sellers focus on site optimization and compliance operations, and do not waste energy on trying to bypass platform rules.

4. Differentiated requirements for local stores and cross-border stores

For Shopee local stores and cross-border stores, there are certain differences in the platform's requirements for networks and IPs. Local stores have stricter requirements for sellers' networks. The platform will regularly check sellers' IPs. Once a domestic IP is found to log in to a local store, the probability of blocking the account will be greatly increased. Therefore, sellers who run Shopee local stores need to have a stable local network environment and ensure that each account uses a separate IP address. Cross-border stores are relatively loose, but they also need to ensure the stability of the network and the uniqueness of the IP address.

5. Use professional tools to optimize the network environment

In order to better meet Shopee's requirements for the network and IP, sellers can consider using professional tools to optimize the network environment. For example, tools such as browsers can assign an independent network IP environment to each account to ensure the network security and stability of each account. These tools also provide options such as cloud platforms and static residences in various countries and regions, which facilitate sellers to choose the appropriate network environment according to the target market.

6. Conclusion

In summary, Shopee e-commerce has clear and strict requirements for the network and IP. When operating a store, sellers must ensure the stability and uniqueness of the network environment and ensure that the IP address is consistent with the target market. At the same time, sellers should avoid violations such as using external networks or proxy IPs, and make full use of professional tools to optimize the network environment. Only in this way can we develop steadily on the Shopee platform and achieve commercial success.